PT Yobo Sukses Makmur is an Indonesian exporter of premium-quality products, including food items, coconut oil, and other goods. Established in 2023, the company is based in Purwokerto, Central Java.

However, its single-page website is ineffective for a multi-product business due to SEO limitations, poor content organization, scalability issues, and a weak user experience. The unstructured layout, inconsistent branding, and poor readability further weaken its digital presence.

To address these challenges, I joined as a UI/UX Designer & Developer from March 2024 to December 2024 to improve the website’s usability and effectiveness. My contributions include:

• Designed and developed responsive, user-centered web interfaces for desktop, tablet, and mobile platforms, ensuring seamless adaptability across devices.

• Led the creation of a comprehensive web design system in Figma, standardizing typography, color schemes, components, and layout grids for scalability and visual consistency.

• Conducted user research using the Design Thinking methodology, including interviews with five users, identifying key pain points and implementing design changes that improved task success rates by 15%.

• Produced and optimized user flows for web navigation, increasing conversion rates by 10% for key product categories such as organic sugar, cardamom, and coconut oil.

PT Yobo Sukses Makmur is an Indonesian exporter of premium-quality products, including food items, coconut oil, and other goods. Established in 2023, the company is based in Purwokerto, Central Java.

To expand its market reach, the company sought to strengthen its international presence by leveraging digital platforms for global trade. However, identifying reliable importers, negotiating large-scale deals, and optimizing communication with stakeholders were key challenges in achieving sustainable export growth.

To address these challenges, I joined as a Global Trade Officer from December 2023 to March 2024 to drive the company’s export expansion. My contributions include:

• Identified 1,000 potential importers with proven experience, leading to a 15% increase in lead generation.

• Negotiated the purchase of $800,000 worth of bananas and $40,000,000 worth of steam coal with potential buyers, strengthening the company’s export deals.

• Improved team communication by 20%, ensuring smoother collaboration among stakeholders and enhancing operational efficiency.

• Increased qualified leads by 15% through targeted email marketing and LinkedIn Sales Navigator outreach, boosting the company’s digital sales efforts.

Autopilot Internet Income Pte. Ltd. is a Singapore-based management consulting firm specializing in digital marketing, software development, and training. Established in 2007, the company focuses on innovative website creation, marketing campaigns, and enhancing digital experiences.

As a Digital Marketing Specialist (cum Web Developer) at Autopilot Internet Income Pte. Ltd. from March 2023 to September 2023, I contributed to the company’s mission by:

• Designing and launching 40 interactive, user-friendly websites using WordPress and CPanel, ensuring responsive design and seamless navigation.

• Conducting usability and competitive analysis on three industry competitors, identifying user pain points and proposing actionable improvements.

• Enhancing user engagement through automated email campaigns for 20 clients, leveraging data-driven insights for improved customer retention.

• Developing 20 promotional banners with Adobe Photoshop and Canva, ensuring brand alignment and an appealing user interface.

• Collaborating with marketing teams to produce and edit 10 engaging TikTok ads, emphasizing storytelling and user-focused video content.

This role strengthened my expertise in web development, digital marketing strategy, UX/UI design, and data-driven campaign optimization, aligning with the company’s commitment to innovation in digital marketing.

CAMAL is a global company specializing in procurement and strategic sourcing, with offices in Beijing, Hong Kong, Singapore, Nairobi, and Lusaka. Since 2011, the company has assisted businesses in sourcing capital equipment, chemicals, and steel products from China and Asia, offering comprehensive solutions in procurement, investment strategy, and supply chain optimization.

As an International Marketing Intern at CAMAL Group Co., Ltd. from February 2023 to May 2023, I contributed to the company’s success by:

• Conducting research on 12 chemical companies to track market trends, pricing methods, and marketing strategies, providing strategic suggestions to the Marketing Manager.

• Increasing social media engagement by 10% through weekly recommendations using tools like Zoho Social, Hubspot, and Google Spreadsheets.

• Crafting a 4-month digital marketing strategy with 4 interns, optimizing B2B digital presence.

• Providing the Marketing Manager with 5 actionable marketing tools to enhance digital marketing strategies.

This role allowed me to gain valuable experience in market research, digital marketing, and social media engagement, while contributing to the company’s global sourcing objectives.

Phileo is a UK-registered social enterprise focused on empowering underserved communities through sustainable impact projects. The company aims to inspire social action and create long-term positive change, with a vision to empower communities and leave a lasting impact for future generations.

As a Marketing and Social Media Intern at Phileo Limited from January 2023 to March 2023, I contributed to the company’s success by:

• Creating 10 monthly social media plans to boost audience engagement.

• Improving brand consistency design by 15% using Figma and Canva for events, presentations, social media, and documents.

• Partnering with the Project Manager to execute community events, resulting in a 70% client satisfaction rate.

• Assisting the Director in developing a 3-month marketing strategy for social media and marketing execution using Google Spreadsheets, Trello, Microsoft PowerPoint, and Google Docs.

This role allowed me to gain valuable experience in social media management, branding, and marketing strategy while contributing to Phileo's mission of creating lasting social impact.

Italian Business Association in Indonesia (IBAI) is a non-profit association connecting Italian and Indonesian businesses and individuals. Established to promote collaboration, provide business insights, and strengthen bilateral relations, IBAI organizes meetings, shares news, and works with key institutions to support business opportunities between Italy and Indonesia.

As a Social Media Intern at IBAI from September 2022 to November 2022, I contributed to the organization’s goals by:

• Increasing brand awareness by 10% through daily news uploads on Instagram, Facebook, and LinkedIn.

• Collecting a database of 300 potential partner companies to support partnership and campaign strategies.

• Creating engaging email newsletters using MS Publisher to share key company updates with stakeholders.

This role enhanced my skills in social media marketing, data collection, and email communication, contributing to IBAI’s mission of fostering international business relations.