In early 2024, PT Yobo Sukses Makmur—an Indonesian exporter—was held back by a single-page website that limited SEO performance, usability, and scalability. To support its growing product line and international reach, I took on a solo role as the UI/UX Designer and led a complete website redesign. Applying a design thinking approach, I handled everything from user research to usability testing — resulting in a more intuitive, scalable, and brand-aligned digital experience.

👉 See how I redesigned the experience ↓

Back in 2023, I worked with the CEO and Marketing Director at Autopilot Internet Income Pte. Ltd.—a Singapore-based company focused on digital marketing, software, and training—to create 40 websites for clients from various niches.

I used WordPress and CPanel to support template adaptation, layout optimization, and content structuring—making sure each site matched the client’s niche and goals. Although most sites are no longer live, I’ve created visual samples that reflect the structure and design style of the original work.

👉 What I did in web development ↓

From September 2022 to March 2024, I supported cross-functional teams in executing digital marketing strategies across social media, email, and video platforms. My contributions included content planning, campaign execution, and promotional asset creation — all tailored to meet brand objectives and resonate with targeted audiences. I collaborated with professionals from a range of industries, adapting each project to specific communication needs and audience behaviors.

👉 Highlights from my marketing role ↓

I supported business outreach initiatives by identifying qualified prospects and researching market opportunities. I conducted market research to uncover product demand and potential buyers, while also generating leads through targeted outreach and data-driven prospecting. These contributions spanned various roles from 2022 to 2024.

👉 A closer look at my outreach experience ↓

During my marketing roles, I also handled graphic design tasks to support various campaigns and communication needs. This included designing social media posts, promotional materials, documents, banners, and products. These designs played a key role in improving audience engagement, strengthening brand messaging, and increasing the overall effectiveness of marketing initiatives from 2022 to 2023.

👉 View examples of my design work ↓