DIGITAL MARKETING

Overview

From September 2022 to March 2024, I supported cross-functional teams in developing and executing digital marketing initiatives across various platforms including TikTok, LinkedIn, Instagram, and email. My responsibilities included content planning, content creation, campaign execution, and performance support — all tailored to align with each brand’s strategic goals and audience behavior.

I collaborated with professionals from diverse industries such as consulting, international trade, nonprofit, and digital education. Each project required a unique approach to messaging, design, and outreach to effectively communicate with both local and international audiences.

Areas of Work

Content Creation, Campaign Planning, Social Media Management, Email Marketing, Video Editing, Cross-functional Collaboration, Client Outreach

September 2022 – March 2024

What I Worked On

Tiktok Ads

I collaborated directly with the CEO and Marketing Director of Autopilot Internet Income Pte. Ltd. to develop creative concepts for TikTok advertisements. After finalizing the creative direction, I handled the video editing process and uploaded the completed assets to their Google Drive for ad deployment. The content was strategically tailored to niche audiences interested in digital business, online education, and personal development.

A sample of the TikTok advertisement I produced is presented below.

Tiktok ads sample

Tiktok advertising video sample

LinkedIn Outreach

At PT Yobo Sukses Makmur, I used LinkedIn Sales Navigator to identify and engage with international buyers. I customized outreach messages based on the recipient’s location, business type, and market potential. This method helped the company increase its pool of qualified leads and supported its efforts in expanding digital exports.

A sample of my LinkedIn outreach message is included below.

Customized LinkedIn message to engage potential buyers

Email Campaigns

At Autopilot, I helped the Marketing Director build automated email sequences triggered after a user submitted their email. These emails were scheduled to go out over a period of seven days and focused on educating the audience and offering relevant product promotions.

A sample of the automated email sequence I worked on is included below.

At IBAI, I created biweekly email newsletters to keep members informed about economic and business updates related to Indonesia and Italy. These campaigns were structured around scheduled themes and organizational news.

A sample of the newsletter design is displayed below.

Biweekly member newsletter for Indonesia–Italy business updates

Content Planning

At CAMAL Group, I collaborated with a marketing manager and three interns to develop structured content plans for procurement and sourcing topics. We tracked deliverables through spreadsheets and Zoho Social, and presented our work in team meetings.

You can view samples of the content plans I contributed to below.

At Phileo Limited, I supported a lean team by suggesting campaign themes and helping set performance benchmarks, since there wasn’t yet a clear structure in place. I assisted in building a more measurable and goal-driven content direction.

Samples of my planning inputs for Phileo’s content calendar are shown below.

Content Creation

While at IBAI, I created original Instagram content aligned with brand themes involving Italy, Indonesia, or broader global trends. The visuals followed a red-white-green palette and emphasized cultural or product-based storytelling.

Samples of my original Instagram content are featured below.

I also repurposed web articles into Instagram Stories to help increase traffic to the IBAI website. These were timely updates that made key news more accessible and engaging through visual summaries.

A sample of my repurposed content format is available below.

Repurposed web article into Instagram Story format