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Overview
Overview
From 2022 to 2023, I worked on a variety of design tasks that supported marketing campaigns, brand communication, and internal documentation across both digital and print platforms. My design responsibilities covered promotional materials, product design, presentations, social media, and documents.
I collaborated directly with CEOs, Marketing Directors, and marketing teams from companies across industries such as online education and digital marketing, international trade, and nonprofit business. Each design was tailored to fit the company’s communication goals, platform requirements, and target audience.
Areas of Work
Areas of Work
Product Design, Promotional Materials, Presentation, Social Media, Document Design
September 2022 – September 2023
What I Worked On
What I Worked On
Promotional Materials
Promotional Materials
At Autopilot Internet Income Pte. Ltd., I collaborated directly with the CEO and Marketing Director to design promotional materials for both the company and its clients. For clients, I created advertising banners to be used on websites and landing pages. These designs aimed to convert traffic by highlighting the product’s value in a visually compelling format.
For the company itself, I developed brochures to advertise Autopilot’s services and programs. These materials were optimized for clarity, visual hierarchy, and alignment with the brand’s professional tone.
Samples of the promotional materials I designed are presented below.
Product Design
Product Design
Still at Autopilot, I also supported the CEO in designing digital product assets such as book covers, DVD labels, and bundled product visuals. These products were typically targeted at niche markets interested in business and marketing education.
The product visuals were created using Adobe Photoshop, with special attention to layout, contrast, and genre-based styling that would resonate with the target audience. The design process involved aligning the visual output with both the product’s core message and the brand’s tone.
Below are sample of the product visuals I designed for the company’s product.
Book and DVD bundle designs for business and marketing niches
Presentation
Presentation
At CAMAL Group, I created a presentation during my onboarding phase as an intern. The content of the presentation covered my understanding of CAMAL’s company overview, marketing strategy, content planning, social media channels, YouTube presence, LinkedIn content, and the use of CRM tools such as Zoho.
The presentation helped clarify my thought process and provided a visual structure for discussing my marketing-related tasks.
A sample of the onboarding presentation I designed is presented below.
At Phileo Limited, I assisted the Project Manager in designing a presentation for an event aimed at empowering an unmarginalized community through self-development initiatives. This presentation was part of a community partnership program between Phileo and a social organization, where I contributed by structuring and creating the presentation materials.
Samples of the community partnership presentation I designed can be seen below.
Presentation design for Phileo
Social Media
Social Media
At Phileo Limited, I helped the CEO design simple Instagram content to support marketing efforts. The visuals were created using Canva and focused on product messaging and thematic consistency.
Below are examples of the Instagram designs I created for Phileo Limited.
Social media design for Phileo
At IBAI, I created two types of content. First, I designed original Instagram posts based on content I developed, usually centered around Italy–Indonesia topics or relevant genral topics. Second, I repurposed articles from IBAI’s website into Instagram Stories and Twitter visuals.
Here’s a glimpse of the social media visuals I produced for IBAI.
Repurposed content for IBAI"s Twitter
INSTAGRAM STORYRepurposed content for IBAI"s Instagram story
Document Design
Document Design
While at IBAI, I also designed A4-format internal documents for members. These documents included news updates and event information relevant to IBAI’s audience.
A sample of the document design is showcased below.
Document design for IBAI
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