I worked in a small, agile team where I reported directly to the CEO and Marketing Director. Because of the lean structure, I took on a hands-on role in shaping the direction of each website project — from niche-specific design adaptation to SEO optimization and technical maintenance. This setup allowed me to develop not only my technical web development skills, but also my ability to collaborate closely with decision-makers and quickly translate business needs into functional, high-converting websites. Some of the key contributions I made include:

• Web Development

I was responsible for creating two primary types of websites: WordPress-based sites and single-page promotional sites (squeeze pages). These include several niches: arts & entertainment, betting systems, business / investing, computers / internet, cooking, food & wine, e-business & e-marketing, education, employment & jobs, fiction, games, green products, health & fitness, home & garden, languages, mobile, parenting & families, politics / current events, reference, self-help, software & services, spirituality, new age & alternative beliefs, sports, and travel.

• Layout & Design Adaptation Based on Niche

I collaborated directly with the CEO and Marketing Director to align each website’s layout, content flow, and design elements with its respective niche and target audience preferences.

• Content Structuring, Visuals, and SEO Optimization

I organized headings, crafted call-to-action buttons, selected images, and implemented keywords to enhance SEO and create a clear, engaging user experience.

• Website Maintenance and Subdomain Management

I handled basic technical maintenance using CPanel, including troubleshooting plugin errors, removing outdated subdomains, and fixing page errors.

The process usually started when the CEO or Marketing Director told me what type of website the client wanted. It could be a squeeze page or a WordPress-based site. They also told me the niche.

A squeeze page was usually for one niche only. For example, Client A had a health niche. But for a WordPress-based site, there could be up to three niches. For example, Client B had health, business, and travel.

Once the niche was identified, I looked into products that aligned closely with the client’s needs. I conducted market research to select the most suitable items for the site, prioritizing those that were best-selling, offered high commissions for the client, and had strong sales potential based on current trends and audience demand.

Email Form Integration

For both website types, I began by creating a subscription (email capture) form—typically using platforms like AWeber or GetResponse. These platforms generate an HTML code for the form, which I then embedded into the website to enable effective lead generation.

• On squeeze pages, I used a simple, unstyled form without custom design. The visual styling is typically handled directly on the webpage itself, ensuring the form remains clean and focused solely on capturing user emails.

I performed ongoing maintenance tasks such as deleting unnecessary subdomains, fixing malfunctioning plugins, and resolving broken links or errors.

Although most of the websites are now offline due to their 1-year domain expiry (which ended in 2024), below are several representations of the websites I’ve built.

Squeeze Page

Each squeeze page is built as a single, focused landing page intended to convert visitors into leads. The typical structure includes:

1. Title – A strong headline to immediately grab the audience’s attention.

2. Short Description – A concise explanation of the offer or purpose.

3. Invitation to Submit Email – A prompt encouraging users to take action.

4. Email Form – A field where users can enter their email address.

5. CTA Button – A clear call-to-action (e.g., “Get Started” or “Download Now”).

To view the structural layout of a squeeze page, refer to the image below: